Strategic Planning Workshop

Does your business lack direction and clarity in the midst of change?

Are market shifts requiring you to adapt your business, but you aren’t sure what to adjust?

Are you trying to figure out how to grow your business?

Do you know how to assess your competition?

Don’t agonize over decisions or which direction to take, I can help! I am a strategy doctor and I help businesses and individuals create and update their strategy.

Strategy, in general, is a term used for your plans to achieve one or more long-term goals under conditions of uncertainty.

Here is what you will learn in this workshop:

  1. What strategy is
  2. Why strategies typically fail
  3. The strategic planning process
  4. How to position yourself in the market
  5. Three elements of a good strategy

The results of an effective strategy include:

  • Outperforming your competition
  • Enhancing your ability to survive shifting market conditions
  • Knowing how to invest resources in alignment with your long term goals.


Date & Time: Fridays at 10:00 AM Eastern (1 hour in duration)

Format: Zoom (link to be provided)

Investment: $97

To Register:

Price: $ 97.00
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I am referring the consulting and advising work performed by Dr. Melissa Francisco. She assisted with strategic planning, economic impact studies, research in market needs and potential competition. Recommendations were delivered on time, with high fidelity and were effective in helping us achieve our initial round of funding.

– Chester Kennedy, Founding Member, BRIDG

Experience Kissimmee hired Dr. Melissa Francisco as part of a team to update our organization’s strategic plan. This involved surveying community partners, meeting with our Board of Directors and presenting findings to industry stakeholders including the Osceola County Commission. During the process I found Dr. Francisco to be very responsive and accessible. The feedback from our team and Board regarding the overall process and final plan was very positive.

– Misty Johantgen, Chief Operating Officer, Experience Kissimmee

As a part of developing our strategic plans, Osceola County has worked with various partners over the years, including a team that Dr. Melissa Francisco was a key component.  These plans often involved significant research into County operations, market needs and potential competition for services.  The research was useful in presenting a final product that our end users could understand and appreciate.  In addition, I personally found her to be easy to collaborate with and professional.

– Donna Renberg, Assistant County Manager, Osceola County, Florida